Nursing Home Design
Brand refinement, logo standardization, signage design, digital collateral, marketing materials.
This project involved creating a comprehensive set of print and digital assets for a network of nursing and rehabilitation homes. The client had initial concepts for their logos, and my role was to refine those ideas and standardize the visual identity, ensuring a consistent and professional brand presence.
A key priority was the design of large scale exterior signage for each facility. These signs balanced the primary and secondary brand colors while maintaining clear readability and brand recognition at a distance. Each sign also incorporated a QR code to direct visitors to the facility's website, bridging physical signage with digital access.
The scope of print materials included business cards, corporate ID badges, sticky notes, letterheads, and a branded calendar. Each item was designed with production specifications in mind, ensuring accurate color usage, legibility, and consistency across formats.
In addition to core brand materials, I designed branded physical merchandise such as mugs, pens, and tablecloths for use at events and within the facilities.
As needs evolved throughout the year, I also created flyers and posters for holidays and events, maintaining visual consistency while adapting layouts for different messages.
Full examples can be viewed below.
